FITNESS INDUSTRY SUCKS UP TO THE MEDICAL INDUSTRY - Thursday 27th May 2010

I was reading an article put out by the Fitness Australia - of which I'm a member.

Here they are meant to be supporting and protecting their own industry and they're sucking up to the medical industry and it's preventive health agenda. How you prevent health beggars my imagination. The question Fitness Australia should be focusing on is how to stop people ending up in surgeries. It prompted me to put pen to paper. and send them a note.

It's time Fitness Australia got off it's backside and got the fitness industry firmly placed at the primary health care table.

When most of the people in this country are in just plain dreadful shape the Commonwealth Government has budgeted $57,000,000,000 for medical services in its next budget.

The Government just doesn't get it that you can't solve a fitness problem with a medical solution.

The Preventive Health Task Force is a limp and useless tool. The big money continues to go to the medical industry.

For every person who loses a kilogram, someone else will put on 2.

For every one who can score another lap on the 20m run, another person will score 2 less than they did last time.

For everyone who eats an apple a day, 2 more people will eat a Mars Bar and down a bottle of Coke.

The bulk of the money pledged for sport will end up funding Olympic Sports who could hold their AGM in a phone box.

For every dollar the Government spends funding 'social marketing campaigns to raise national awareness of the risks of obesity' the junk food industry will spend $1,000,000.

This is yet another snow job by the medical industry bureaucrats.

The Fitness Industry has nothing in common with these dills. Ignore them.

Concentrate on

1. getting members of the Fitness Industry recognised as a primary health care providers with all the rebates and perks that the medical industry receives

2. getting people into fitness centres.

3. getting the Government to alter the medical tax levee scales so that fit and healthy people get rebates for keeping themselves in good shape. There has to be an incentive for people to keep themselves fit and healthy.

4. getting the government to subsidize the fitness centre costs of people who are in good shape or getting themselves into good shape.

This preventive health stuff is a side show, a diversion away from the main game - which is fitness professionals being supported in their work of getting people fitter and healthier.

On the track
I don't think there was any track today either. More slack than track.

In the meantime stay tuned, highly tuned and if you want to prevent health, keep yourself in exceptionally good shape.

John Miller
www.millerhealth.com.au
www.fitandhealthyonline.com
www.globalbackcare.com
www.crookback.com.au