'Fast food franchise KFC is injecting $35 million to launch its latest menu addition, Cayan Grill chicken, with a campaign headed up by Olympic swimmer Libby Trickett.'
'Trickett has taken on the role of brand ambassador for the new line, appearing in a series of 30 second tv ads which launch today, and due to make appearances at some promotional events.'
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This would have to take the biscuit; fresh faced, slim and athletic, we're now seeing Mrs Trickett on TV selling her soul and her body to the junk food industry. I expect her to balloon out over the course of the campaign and take on the shape of a true-blue Kentucky Fried Chicken and Pepsi Max customer.On the face of it, the Cayan Grill Chicken looks like good wholesome food. ButI suspect Kentucky Fried Chicken isn't greatly interested in Cayan Grill Chicken. It's the upselling and the supersizing that makes the money, the chips and the Pepsi.
I thought sport was meant to be character building. Maybe I was wrong.
On the track
A modest workout on the stepper. 30 minutes for 3873 calories and 507 steps.
In the meantime stay tuned, highly tuned and order chips with your next bucket of fat.