It's time for the fitness industry to elbow its way into the front line of primary health care for the personally-generated metabolic, musculo-skeletal and psychological dysfunctions.
The disease/medical model of treating these dysfunctions isn't working. The community is being short-changed by the practice of junk medicine, where drugs are used to mask symptoms, rather than restore poor function to good.
It's the wrong prescription. You can't solve fitness problems with medical solutions. It's a swifty, a legerdemain, a fraud.
The fitness industry and all of us as practitioners stand to make a real impact on the 80% of people who never pass through our doors, believing that traipsing through the waiting rooms of doctors is the pathway to good health.
It's time for governments to wind back protection of the medical and pharmaceutical industries in favour of the fitness industry.
In the meantime stay tuned, highly tuned and if your in the fitness industry sharpen you elbows.
Regards and best wishes